Casino is a movie about greed, treachery and violence. But it’s also about the human need to be treated with respect, the desire for recognition, and a chance to escape from daily life.

A casino is a public place where people can play games of chance and wager money. Although a casino may offer musical shows, lighted fountains, hotels, shopping centers and restaurants, the vast majority of its profits come from gambling activities. Slot machines, blackjack, roulette, baccarat and other popular games are the source of billions in profits that casinos earn every year.

The modern casino is a massive complex of gambling halls, restaurants and bars, but the basic elements remain consistent. Patrons gamble for money, watch the games and enjoy the ambiance. Security is a big part of the casino experience, with employees on the floor watching over players and their winnings. Dealers are trained to spot blatant cheating, such as palming, marking and switching cards or dice. Pit bosses and table managers have a broader view of the tables, checking betting patterns and watching for any suspicious movements.

Casinos must differentiate themselves to set themselves apart in this industry, where consumers are inundated with daily messaging on TV, Internet, smartphones and billboards. Focus on what makes your casino unique — its location, amenities, and events — and use digital marketing to drive people there. Group business is another area where casinos can excel. Use Cvent’s Competitive Market Ads to give your venue major exposure for planner searches in similar or sister markets, helping you attract the right guests and earn their business.