The modern Casino is far from traditional. For starters, it doesn’t have clocks, which would be a fire hazard. Instead, it uses bright floor coverings and garish wall decorations to stimulate and cheer patrons. Casinos often offer free cigarettes and drinks and even reduced-fare transportation to big bettors. High rollers are often treated like kings and queens. In addition, they’re given lavish attention, including special rooms and services.

The casino’s marketing strategy must focus on customer retention. Many patrons want more than just games. After hours of playing, they may need to eat, have a drink, or invite their family to watch a live show. These non-gaming attractions are key to keeping customers on the property. Casino marketing strategies include the following:

a. Age – Americans are not as young as they were in 1989, when only 24% visited a casino. But that doesn’t mean that gambling isn’t fun! The statistics indicate that Americans are generally older and have more leisure time than other people. Moreover, the average age of casino goers is 46 years old and a female parent. This suggests that many older people enjoy gambling, which may be why casinos are so popular with older adults.

– The casino’s business model: the longer a player plays, the more likely they will lose. This strategy is intended to maximize the casino’s profits. The casino has no windows or clocks in the gambling hall, so they can fool players into thinking they have more time than they think. Free drinks are a welcomed incentive for many first-time players, but they may also end up costing them money. Intoxication can impair judgment and lead to more losses than winners.